In June, 2020, Love To Dream™ launched a Rainbow SWADDLE UP™ where $5 from every purchase is donated to First Candle, a charity dedicated to reducing SIDS and providing bereavement support to parents through early miscarriage, pregnancy loss, and infant loss.
We are proud to announce that we have raised over $50,000 for First Candle since the Rainbow Swaddle UP launch last June.
Alison Jacobson, CEO/Executive Director of First Candle states, "Over the years we have been blessed to have loyal donors support us and become some of our greatest evangelists in promoting infant safe sleep. Two in particular are Regal Lager and Love to Dream, the distributor and manufacturer respectively for the Swaddle UP™. Regal Lager has long been a friend to First Candle, donating financially and providing thousands of swaddles to families around the country, hosting our Straight Talk for Infant Safe Sleep training sessions at their offices, and becoming one of our Safe Sleep Guardians, a designation for companies who pledge to show babies only in safe sleep environments. This past year however, their generosity has far exceeded anything we could have hoped for. I’m thrilled to say that so far they have raised over $50,000 for us with the Rainbow Swaddle in honor of all of the rainbow babies born.
Proceeds from their efforts will be used to support our education program on safer sleep and our bereavement work. We are so grateful to Regal Lager and Love to Dream for their continued support and recognition of our work to save babies’ lives.
Sadly about 15-25% of recognized pregnancies end in miscarriage. However, hope is at hand for those parents, as 80% of women who experience a miscarriage will go on to experience a healthy pregnancy and deliver a Rainbow Baby.
Love To Dream™ Founder and CEO, Hana-Lia Krawchuk explains; "This initiative, together with the support of our wonderful retailers, will help raise much needed funds for First Candle, so they can support more families experiencing loss, while at the same time helping parents celebrate their rainbow babies and providing a symbol of hope to other families.”
Find out more about First Candle and the incredible work they do.